Articles' list >>> August, 2005 - Lussori and Roger Dubuis Joined Their Efforts

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The period from August 15 to 21, 2005 marked the union of Lussori and Roger Dubuis who joined their forces in order to organize Roger Dubuis timepiece exhibition in Carmel, California and present the brand’s Excalibur Double Tourbillon and other matchless watch models.

Lussori – the Luxury Brands’ Retailer
In August, 2005 Greenwich Time was renamed to become Lussori Inc, owned by Lawrence Kosick and Ned Taylor who purchased the business a year ago. The gentlemen have aimed at establishing Lussori as the most prominent multi-channel luxury goods provider. The name Lussori won the preference of the new owners as it originated from the Italian word -"luxury" which better reflects the corporation's position in the market of luxury goods.

Besides providing luxurious timepieces and jewelry, Lussori intends to expand into the field of other luxury categories, being faithful to the cooperation with the best luxury brands and introducing their products in an elegant, authorized multi-channel way. Consequently, the corporation puts an accent on the investment into its future growth. The new management team has already managed to double Lussori sales and customer service, having added ten new timepiece and jewelry brands to their product list. After 12 years of bringing the finest timepieces and jewelry to the world's most discriminating clients, Lussori inherited form the Greenwich Time the 12-year experience of providing the most exigent clientele with the most refined watches and jewelry worldwide, including such well-known and demanded names as Breitling, Chopard, Girard-Perregaux, Corum, Tag Heuer, Roger Dubuis and many others.

Roger Dubuis and its Timepieces
The history of Roger Dubuis Company started with the establishment of the Societe Genevoise des Montres by Carlos Dias in 1995. The following year the firm presented its first collection named the Roger Dubuis Hommage and Sympaphie. Since then, the brand has introduced numerous contributions into the horology world, including movements developed at the Roger Dubuis Swiss manufactory. At the prestigious Salon International de la Haute Horlogerie (SIHH) Roger Dubuis presented new timepieces and movements featuring grand complications – the RD01 and the RD08 – elaborated to equip the new Excalibur collection.

The hand-wound mechanical movement RD01 housed in the Excalibur 01 comprises two tourbillons, a jumping hour indicator, retrograde minutes and a power reserve indicator. The RD08 automatic movement powers the Excalibur 08 and features double micro-rotor, a minute repeater with a chiming mechanism and a flying tourbillon.

The Unique Exhibition in Carmel
The event held in Carmel during the three days of the Classic Car Weekend in August attracted the attention of numerous serious watch and jewelry enthusiasts and just simple passersby, reaching altogether about 300-500 visitors every day. naturally A great deal of interest was also aroused by vintage Alfa Romeo, Ferrari and Maserati, their gloss and perfect inner workings presented at the Ocean Avenue where Lussori designed its new store.

The Roger Dubuis signature style could be noticed in every detail of the exhibition – from the floral-themed showcases to the way the staff members presented every timepiece. Nine showcases were placed along the perimeter of the room and featured such successful Roger Dubuis creations as the MuchMore, TooMuch and GoldenSquare Collections, as well as limited editions with manually-painted enamel dials depicting classic car themes which were demonstrated in North America for the first time.

This exhibition was acknowledged as one of the biggest and most successful events ever organized in North America.

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