Short information about Cartier
Cartier were unique among wristwatch designers and manufacturers because they owned their own retail outlets and were therefore able to stay abreast of changing fashion trends. Their genius for design often meant they set the fashion themselves, instead of following it.
During the early twentieth century any man wearing a wristwatch made a very daring statement, as the classic pocket watch was considered the only timepiece a gentleman should carry. Cartier were a major influence in persuading the Parisian aristocracy to accept the idea of wristwatches for men.
The Must, collection for women, is elegant, refined and feminine. Graceful, gold finished vermeil case is presented on the attractive light blue textured leather strap. Polished gold finished vermiel bezel frames the patterned light blue dial with blue hands and black Roman numeral hour markers. Granular decorated crown is topped with a blue sapphire cabochon. Classic, self-assured style for elegant woman from Cartier.
In the 1930s, Cartier created the Pasha of Marrakesh a watch he could wear in his swimming pool. The Pasha was nitially a men's watch, powerful and solid, it was originally designed to be worn with a protective grid, as an allusion to army watches A real bestseller, immediately appropriated by women, making it an essential accessory of feminine elegance. In its mini version, a watch whose smoothly shaped, polished bracelet made from extra-flat pure gold links, sensually curls itself around the wrist. A dress watch for everyday use, identifiable by the screw bezel on its dial, its rounded corners, Roman numerals and Cartier rail-track minute circle.
The 1960's saw Jean-Jaques Cartier design with R Emerson a wristwatch that was a large uneven shape that looked as if it had been in a car crash. This Crash watch was the wristwatch that many people later called the "Dali" watch, after artist Salvador Dali. It really had nothing to do with him however, and the correct name for it is the Crash watch. Cartier only manufactured fifteen of these in the 1960's but later released a further series in the 1980's.
In the 1980's Cartier added about a 100 different models to their line and always remained one step ahead of the competition. They manufactured watches in steel, gold and combinations of the two for the fashion conscious people in today's market. This ability to see what the market demands is vital to being able to meet their customers expectations for watches of the greatest style, performance and quality.
Who's Wearing CARTIER?
The first water resistant gold watch was made in 1932 for Marakesh Pasha. It was Cartier. Antonio Banderas, Holliwood star (Cartier Pasha Cronograph).
The HISTORY OF CARTIER
One of the oldest jewelers in the world, catering to the whims of royalty and movie stars alike, Cartier enjoys a reputation for selling only the finest quality jewelry and accessories. Nowhere is this philosophy more in evidence than Cartier's highly diverse line of wristwatches, many of which are the most recognizable designs on the planet. From the Tank or Pasha models, to the finest bejeweled creations for women, there is literally a Cartier for everyone, at almost every price point.
Cartier was founded in Paris by Louis-Francois Cartier, son of a powder horn maker. The year was 1847; just four short years later, Napoleon III came to power and through Countess Nieuwerkerke, the young Cartier was able to become a supplier to the court, selling Empress Eugenie a silver tea service in 1859. In the same year, Cartier rented quarters on the Boulevard des Italiens in what was then the most fashionable neighborhood in Paris. Cartier's jewelry was characterized by a light, airy touch in contrast to the overly formal and overwrought ornaments of the period.
In 1874, Cartier's son Alfred took over the business and expanded it considerably. That included watches, which Louis-Francois had only dabbled in. In 1899, Alfred's son Louis Cartier entered the firm. Louis Cartier was a great lover of mechanical pocket watches and wanted the company to build its own watches.
In 1904, Louis Cartier met the Brazilian aviator, Alberto Santos-Dumont, who complained of the unreliability of pocket watches in flight. Cartier rose to the challenge, designing a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. Thus, out of this timeless design, the "Santos" was born. Incredibly enough, this watch is still produced today in much the same form.
In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. By this time, Cartier had branches in London, New York and St. Petersburg and was quickly becoming one of the most successful watch companies in the world. The introduction of the Baignoire and Tortue models (both of which are still in production today) took place in 1912, followed by the Tank model's debut in 1917. In 1932, the watertight watch made especially for the Pasha of Marrakesh - raised the bar even higher. Needless to say, the innovations, both in terms of design and technology, continued apace.
In the early 1920s Cartier formed a joint company with Edward Jaeger (of the famed Jaeger-Le Coultre company) to produce movements solely for Cartier. Thus was the famed European watch & clock company born, although Cartier continued to use movements from other great makers. Cartier watches can be found with movements from Vacheron Constantin, Audemars-Piguet, Movado and Le-Coultre. It was also during this period that Cartier began adding its own reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug. In fact, many collectors refuse to accept a Cartier as original, unless these numbers are present.
In 1942, Louis Cartier died and his successors were unable to continue without his artistic genius. As a result, the company became financially and artistically stagnant. It was only in 1972, when a group of investors took over the company and installed Alain Perrin as its CEO, that the company finally regained lost ground. Perrin, a former antique dealer, turned the company around. By developing the "Le Must" line, as well as creating new versions of classics such as the "Santos", Perrin managed to re-establish Cartier as an innovative and fashionable watchmaker.
Today, Cartier's best-sellers include the classic "Tank"; the hot new "Tank Francaise", a sports watch similar in concept to the Santos; the "Pasha", which has become a very watch for ladies; and the "Panther" which features a highly distinctive bracelet available in 18K gold, stainless steel and gold, or stainless steel. Needless to say, a Cartier watch is finished to very high standards. The cases and bracelets in particular are meticulously handcrafted and exude quality in every sense of the word. Yet in spite of the famous brand name and timeless designs, Cartier watches are available in a wide range of prices and styles. If you are looking for a prestigious name brand that offers a mix of quality craftsmanship and contemporary styling, one need look further than Cartier.
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